Victoria’s Secret

Victoria's Secret Fashion Show, Lexington Armory, New York, America - 07 Nov 2012

Picture from Victoria’s Secret Fashion Show: A Negative Representation of Women’s Sexuality in Fashion

vs ad

Victoria’s Secret “Bright Young Things” Ad: A Negative Representation of Women’s Sexuality in Fashion/Advertisements

Recently, Victoria’s Secret has been sexualizing not only adult women, but also young teens. A news article from Huffington Post,  states moms around the world are not happy with the way Victoria’s Secret ads are promoting young teens to wear thongs and underwear that have sayings such as, “Feeling Lucky” and “Call Me”. These ads are influencing girls to sexualize themselves at such a young age, which also promotes young boys to embrace girls’ sexuality as teens. The spring break ad, as seen above, is inappropriate because it is referring to teens as “Things”. With teenagers consuming so many hours of media each day, girls and women being sexualized surrounds them. Media already promotes hyper-sexualized images of women, which implies that the best feature of a woman is their body rather than their personality or intelligence. The Victoria’s Secret Fashion show comes on once a year and many people turn on their TV’s to watch it. I feel that although it seems as if the models walking down the runway in their underwear is a way for them to embrace their bodies, most women and girls feel as if they are only “sexy” when they are showing off their bodies. The show also influences young girls to show off their bodies and embrace their sexuality with their PINK line. This line has 16-year-old models walking the runway in their underwear. In my opinion, most parents would not want their daughters walking down a runway on national TV half naked. Teens are being influenced at such a young age to embrace their sexuality. I feel that Victoria’s Secret ads and stores are sexualizing women and teens, which is a negative aspect in our society.

Article about the Problems with Victoria’s Secret’s Marketing: A Commentary of Women’s Sexuality in Fashion/Advertisements


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